New Year’s Resolution Ideas for your Business
Cheers! You may set some personal New Year’s resolutions — about half of Americans (41%) make at least one resolution — but what about professional resolutions? Setting some professional resolutions can give you goals to work toward and provide focus in the year ahead. Plus, we spend about one-third of our lives at work, Anna…
Building Rapport With Prospects
Try These Two Unconventional Methods It’s a great feeling when you’re chatting with a prospect and the conversation flows smoothly. But what if you can’t seem to connect with the other person? You may be asking the right questions and actively listening, but the conversation still seems stilted. When this happens, Sarah Greer, a master…
Communicating Core Values
Case Study #1
How Brands Can Build Bonds with Consumers
“Business is all about relationships. How well you build them determines how well they build your business.”Brad Sugars The pandemic has changed the way people interact with brands. Most consumers (57%) want brands to make them laugh, according to a 2022 study from Digital Information World. Nearly half (47%) want brands to make them feel…
Sales-Boosting Ideas to Avoid a Summer Slump
“Success is the ability to go from failure to failure without losing enthusiasm.”Zig Ziglar Many businesses experience a dip in sales during the summer months. Some studies show that sales may drop as much as 30% between May and August, and then rebound in the fall. It can be disheartening to face lower revenues, but…
Seven Ways You May Be Driving Away Potential Buyers
“To sell means to help. Find all the ways you can to help your prospect.”Meir Ezra Some people simply don’t like working with sales reps. They may have had a bad prior experience with a salesperson, or they may feel like they’re being sold a product or service they don’t really need. Whatever the circumstances,…
How To Improve Your Communication To Sell Better And Faster
“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.”Jim Rohn Communication is a valuable skill for salespeople. Even if you’re addressing a small audience — like one or two people in a prospect’s office — having a natural affinity for speaking well can help you better connect…
Four Common Cost Objections (And How To Respond)
“It’s about listening first, then selling.”Erik Qualman Everybody wants a good deal. Prospects want to know they’re getting the best price before they sign a contract. But how should you negotiate price? Do you stay firm on your pricing, or do you concede? According to Mike Schultz, president of RAIN Group, when salespeople end up…
Do Business Cards Work in the Digital Age?
The Bee Gee’s sang it best, business cards are “Stayin’ Alive”, but do you know for how long they’ve been stayin’ alive exactly? Technology introduced us to digital conveniences and has profoundly transformed how we consume information, how we choose and settle into a lifestyle, and how we interact with the rest of the world….