Promotional Consultant Today

When it comes to direct mail marketing, it’s essential to understand the options so you can make an educated recommendation to your customers. There are key differences between direct mail and EDDM (every door direct mail), and we’re happy to lay out the basic distinctions for you so you can know the difference. EDDM Full…

Companies are increasingly looking for people like you to add to their team, with 56% of hiring managers saying they plan to hire recent college graduates this year. This is the highest level in three years and up from 51% last year. As you learn the ropes of your organization, you can set yourself up…

Cheers! You may set some personal New Year’s resolutions — about half of Americans (41%) make at least one resolution — but what about professional resolutions? Setting some professional resolutions can give you goals to work toward and provide focus in the year ahead. Plus, we spend about one-third of our lives at work, Anna…

Try These Two Unconventional Methods It’s a great feeling when you’re chatting with a prospect and the conversation flows smoothly. But what if you can’t seem to connect with the other person? You may be asking the right questions and actively listening, but the conversation still seems stilted. When this happens, Sarah Greer, a master…

Case Study #1

“Business is all about relationships. How well you build them determines how well they build your business.”Brad Sugars The pandemic has changed the way people interact with brands. Most consumers (57%) want brands to make them laugh, according to a 2022 study from Digital Information World. Nearly half (47%) want brands to make them feel…

“Success is the ability to go from failure to failure without losing enthusiasm.”Zig Ziglar Many businesses experience a dip in sales during the summer months. Some studies show that sales may drop as much as 30% between May and August, and then rebound in the fall. It can be disheartening to face lower revenues, but…

“To sell means to help. Find all the ways you can to help your prospect.”Meir Ezra Some people simply don’t like working with sales reps. They may have had a bad prior experience with a salesperson, or they may feel like they’re being sold a product or service they don’t really need. Whatever the circumstances,…

“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.”Jim Rohn Communication is a valuable skill for salespeople. Even if you’re addressing a small audience — like one or two people in a prospect’s office — having a natural affinity for speaking well can help you better connect…