How to Run a Better Marketing Campaign with Flyers

How to Run a Better Marketing Campaign with Flyers

Flyers work best within the context of a marketing campaign. Despite being a traditional method of promotion, many digital marketing experts would still agree that flyers contribute to building a great digital strategy. Like any marketing material, flyers need to be specifically created for a target audience to be effective. When running a flyer marketing campaign, you have to know what…

Sales-Boosting Ideas to Avoid a Summer Slump

Sales-Boosting Ideas to Avoid a Summer Slump

“Success is the ability to go from failure to failure without losing enthusiasm.”Zig Ziglar Many businesses experience a dip in sales during the summer months. Some studies show that sales may drop as much as 30% between May and August, and then rebound in the fall. It can be disheartening to face lower revenues, but…

Seven Ways You May Be Driving Away Potential Buyers

Seven Ways You May Be Driving Away Potential Buyers

“To sell means to help. Find all the ways you can to help your prospect.”Meir Ezra Some people simply don’t like working with sales reps. They may have had a bad prior experience with a salesperson, or they may feel like they’re being sold a product or service they don’t really need. Whatever the circumstances,…

How To Improve Your Communication To Sell Better And Faster

How To Improve Your Communication To Sell Better And Faster

“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.”Jim Rohn Communication is a valuable skill for salespeople. Even if you’re addressing a small audience — like one or two people in a prospect’s office — having a natural affinity for speaking well can help you better connect…

Four Common Cost Objections (And How To Respond)

Four Common Cost Objections (And How To Respond)

“It’s about listening first, then selling.”Erik Qualman Everybody wants a good deal. Prospects want to know they’re getting the best price before they sign a contract. But how should you negotiate price? Do you stay firm on your pricing, or do you concede? According to Mike Schultz, president of RAIN Group, when salespeople end up…

How to Network For Business Using LinkedIn

Every business professional needs to know how to network for business using LinkedIn. With more than 660 million users worldwide, the social networking site has become a staple for professionals and entrepreneurs in the world of business. As an effective tool for building connections, LinkedIn is also a great way to grow your brand and gain…

Do Business Cards Work in the Digital Age?
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Do Business Cards Work in the Digital Age?

The Bee Gee’s sang it best, business cards are “Stayin’ Alive”, but do you know for how long they’ve been stayin’ alive exactly? Technology introduced us to digital conveniences and has profoundly transformed how we consume information, how we choose and settle into a lifestyle, and how we interact with the rest of the world….

Six Common Sales Myths That Need To Be Busted

Six Common Sales Myths That Need To Be Busted

“Your attitude, not your aptitude, will determine your altitude.”Zig Ziglar No matter how long you’ve worked in sales, you may have heard a tall tale or two. Maybe you took these tales as sage wisdom from salespeople who came before you. Or maybe you scratched your head and wondered why people have certain misconceptions about…