Promotional products are useful tangible items imprinted with an advertiser’s name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often crate a more memorable brand experience.
Yes. 88% of promotional product recipients remember the name of the advertiser on a product. 85% of the recipients do business with the advertiser on a product.
A professional and experienced promotional consultant will help answer your question—even those you might not thing of or didn’t know you needed to ask. Your go-to promotional products professional will be able to help you design a program to get results and save you time and money in the process.
Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic. They’re also effective for dealer/distribution programs, co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introductions and marketing research for survey and focus group participants.
There are literally tens of thousands of different types and styles of promotional products. In many cases, it’s even possible to obtain custom items that aren’t found in any catalog. Examples of common items include apparel, pens, calendars, coffee mugs, calculators, key chains, desk accessories, and memory sticks.
In a world where consumers are bombarded by advertising messages, promotional products stand alone. A print ad, an internet pop-up, a television ad or a radio spot all interrupt and distract consumers. But a promotional product engages and is welcomed by the consumer and then integrated into their lifestyle. In fact, it’s the only marketing medium that the consumer says thank you for.
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