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The Bee Gee’s sang it best, business cards are “Stayin’ Alive”, but do you know for how long they’ve been stayin’ alive exactly? Technology introduced us to digital conveniences and has profoundly transformed how we consume information, how we choose and settle into a lifestyle, and how we interact with the rest of the world….
Print isn’t dead! The biggest difference between digital advertising and print media is that print is tangible and experiential. Print ads are real, and consumers can physically interact with them. This adds two more human senses to the list: touch and smell. The U.S. Postal Service worked with Temple University’s Center for Neural Decision Making…