Print is NOT Dead!

Print isn’t dead! The biggest difference between digital advertising and print media is that print is tangible and experiential. Print ads are real, and consumers can physically interact with them. This adds two more human senses to the list: touch and smell.

The U.S. Postal Service worked with Temple University’s Center for Neural Decision Making to conduct a neuromarketing study to find the difference in human response to physical/digital media. The study also looked at how human senses affect consumer buying and purchase intent. The study found that there was a stronger emotional response with the physical ads and participants remembered them better. They also spent more time on physical ads compared to digital ones. Printed advertising is still a great way to connect with your customers.

If you’re interested, you can read the whole study here: https://bit.ly/36XnwK9

Advertising your products or services in print. Island Media offers a range of print products including Postcards and EDDMs (Every Door Direct Mail) that put your message in the hands of your target clients.

Call Ed at 336.833.0682 or email emeyer@islandmediaservices.com and let’s get printing!

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