Promotional Consultant Today

“Invest in your professional development. Team up with colleagues who have different strengths.”Melissa Milloway Whether you attend conferences or seminars or earn a certification or professional credential, professional development matters. Not only does it help you learn new skills and identify new trends, but it can also help you advance in your career. However, many…

“A brand is a reason to choose.”Cheryl Burgess Whether you’re helping clients build and grow their brands or you’re working on your own marketing, consistency is key. If you don’t show up in the same way, your target audience may get confused. If they’re confused, they’re probably not going to buy from you. Being consistent…

“A sale is not something you pursue; it’s what happens to you while you are immersed in serving your customer.”Unknown When considering what makes top sales professionals so great, you could look to their numbers, ask their sales manager, or even read the latest research. But when it comes down to the top sellers on…

In this issue of Promotional Consultant Today, we discuss a few of Needle’s ideas for re-engaging lost leads.

“The first step in exceeding your customer’s expectations is to know those expectations.” ~ Roy H. Williams Customer loyalty is when your customers repeatedly choose your products and services over your competitors. They might be loyal for many different reasons, regardless of your pricing. Your most loyal customers are often more willing to try new…

“A wealth of information creates a poverty of attention.” ~ Herbert A. Simon Every day, our brains process massive loads of information. From nonstop news and social media to client emails, proposals and contracts, the information overload seems inescapable. Just like computers with too many tabs open tend to run slower, we can also get…

“Happiness inspires productivity.” – Shawn Achor Even the most focused and productive people procrastinate sometimes. You might find yourself scrolling social media or repeatedly checking emails instead of getting started on a project. Or you might decide to check the news or Skype a co-worker rather than make a sales call. Once you get off…

“People will try to convince you that you should keep empathy out of your career. Don’t accept this false premise.” Tim Cook Life as a sales professional looks different now than it did last year. With the pandemic disrupting traditional ways of doing business, sales reps need the right blend of soft and hard skills…

“Pulling a good network together takes effort, sincerity and time.” Alan Collins Whether you want to stand out in the job market or you want to make a strong impression on a prospect, a well-written email can help you achieve your goal. When you meet someone new, either in person or virtually, jot down some…

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie Building rapport is critical to succeeding in sales. By getting to know your prospects and clients beyond just a surface level, you can begin…