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Building Rapport With Prospects
Try These Two Unconventional Methods It’s a great feeling when you’re chatting with a prospect and the conversation flows smoothly. But what if you can’t seem to connect with the other person? You may be asking the right questions and actively listening, but the conversation still seems stilted. When this happens, Sarah Greer, a master…
Seven Ways To Turn Your To-Do List Into A Success List
“Focus on being productive instead of being busy.” ~Tim Ferris Some people love a good to-do list. They like to jot down all the tasks they hope to accomplish in a certain time period and then feel the satisfaction of crossing off various items. The thing is, though, that to-do lists aren’t always effective. Many…
How Brands Can Build Bonds with Consumers
“Business is all about relationships. How well you build them determines how well they build your business.”Brad Sugars The pandemic has changed the way people interact with brands. Most consumers (57%) want brands to make them laugh, according to a 2022 study from Digital Information World. Nearly half (47%) want brands to make them feel…
Turning Clients into Brand Advocates
“Your brand advocates are more valuable than any advertisement you could ever buy.”Dave Kerpen A brand advocate is someone who enthusiastically recommends your products or services. Whether they’re employees or clients, these people are kind of like your brand’s own personal cheerleaders. They love and support your brand, and they tell everyone they know how…
The Promotional Power of Giving Back
“Giving is not just about making a donation, it is about making a difference”Kathy Calvin, CEO & President of the United Nations Foundation Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping decisions are influenced by whether a company…
Sales-Boosting Ideas to Avoid a Summer Slump
“Success is the ability to go from failure to failure without losing enthusiasm.”Zig Ziglar Many businesses experience a dip in sales during the summer months. Some studies show that sales may drop as much as 30% between May and August, and then rebound in the fall. It can be disheartening to face lower revenues, but…