Communicating Core Values

“People will try to convince you that you should keep empathy out of your career. Don’t accept this false premise.” Tim Cook Life as a sales professional looks different now than it did last year. With the pandemic disrupting traditional ways of doing business, sales reps need the right blend of soft and hard skills…

Cheers! You may set some personal New Year’s resolutions — about half of Americans (41%) make at least one resolution — but what about professional resolutions? Setting some professional resolutions can give you goals to work toward and provide focus in the year ahead. Plus, we spend about one-third of our lives at work, Anna…

“Success is the ability to go from failure to failure without losing enthusiasm.”Zig Ziglar Many businesses experience a dip in sales during the summer months. Some studies show that sales may drop as much as 30% between May and August, and then rebound in the fall. It can be disheartening to face lower revenues, but…

“A brand is a reason to choose.”Cheryl Burgess Whether you’re helping clients build and grow their brands or you’re working on your own marketing, consistency is key. If you don’t show up in the same way, your target audience may get confused. If they’re confused, they’re probably not going to buy from you. Being consistent…

“Focus on being productive instead of being busy.” ~Tim Ferris Some people love a good to-do list. They like to jot down all the tasks they hope to accomplish in a certain time period and then feel the satisfaction of crossing off various items. The thing is, though, that to-do lists aren’t always effective. Many…

“Business is all about relationships. How well you build them determines how well they build your business.”Brad Sugars The pandemic has changed the way people interact with brands. Most consumers (57%) want brands to make them laugh, according to a 2022 study from Digital Information World. Nearly half (47%) want brands to make them feel…