Communicating Core Values

“Your brand advocates are more valuable than any advertisement you could ever buy.”Dave Kerpen A brand advocate is someone who enthusiastically recommends your products or services. Whether they’re employees or clients, these people are kind of like your brand’s own personal cheerleaders. They love and support your brand, and they tell everyone they know how…

“A brand is a reason to choose.”Cheryl Burgess Whether you’re helping clients build and grow their brands or you’re working on your own marketing, consistency is key. If you don’t show up in the same way, your target audience may get confused. If they’re confused, they’re probably not going to buy from you. Being consistent…

“The first step in exceeding your customer’s expectations is to know those expectations.” ~ Roy H. Williams Customer loyalty is when your customers repeatedly choose your products and services over your competitors. They might be loyal for many different reasons, regardless of your pricing. Your most loyal customers are often more willing to try new…

When it comes to direct mail marketing, it’s essential to understand the options so you can make an educated recommendation to your customers. There are key differences between direct mail and EDDM (every door direct mail), and we’re happy to lay out the basic distinctions for you so you can know the difference. EDDM Full…

“Your attitude, not your aptitude, will determine your altitude.”Zig Ziglar No matter how long you’ve worked in sales, you may have heard a tall tale or two. Maybe you took these tales as sage wisdom from salespeople who came before you. Or maybe you scratched your head and wondered why people have certain misconceptions about…

“Pulling a good network together takes effort, sincerity and time.” Alan Collins Whether you want to stand out in the job market or you want to make a strong impression on a prospect, a well-written email can help you achieve your goal. When you meet someone new, either in person or virtually, jot down some…