Five Surefire Sales Prospecting Offers

Five Surefire Sales Prospecting Offers

“You’re not obligated to win. You’re obligated to keep trying to do the best you can every day.”Marian Wright Edelman Sales prospecting can be tough. More than 40 percent of salespeople say prospecting is the most challenging part of the sales process, according to findings from Spotio. While prospecting may feel difficult, it’s worth learning…

Print is NOT Dead!
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Print is NOT Dead!

Print isn’t dead! The biggest difference between digital advertising and print media is that print is tangible and experiential. Print ads are real, and consumers can physically interact with them. This adds two more human senses to the list: touch and smell. The U.S. Postal Service worked with Temple University’s Center for Neural Decision Making…

5 Reasons to Pursue Professional Development

5 Reasons to Pursue Professional Development

“Invest in your professional development. Team up with colleagues who have different strengths.”Melissa Milloway Whether you attend conferences or seminars or earn a certification or professional credential, professional development matters. Not only does it help you learn new skills and identify new trends, but it can also help you advance in your career. However, many…

Four Ways To Stay Consistent With Your Branding

Four Ways To Stay Consistent With Your Branding

“A brand is a reason to choose.”Cheryl Burgess Whether you’re helping clients build and grow their brands or you’re working on your own marketing, consistency is key. If you don’t show up in the same way, your target audience may get confused. If they’re confused, they’re probably not going to buy from you. Being consistent…

Five Essential Traits of Top Sales Professionals

Five Essential Traits of Top Sales Professionals

“A sale is not something you pursue; it’s what happens to you while you are immersed in serving your customer.”Unknown When considering what makes top sales professionals so great, you could look to their numbers, ask their sales manager, or even read the latest research. But when it comes down to the top sellers on…