5 Ways to Reinvent The Postcard
I love that works of art are printed so that anyone can buy them. The variety of what they put on little postcards astounds me.
Leonard Lauder
People tend to think of postcards as a flat piece of cardstock with a few words and a singular image – often on display racks or in gift shops. They’re typically sent to keep in touch with friends and family – but when it comes to business, postcards are so much more!
Postcards are a durable, versatile tool for attracting new business, promoting new deals, and keeping in touch with clients.
Postcards are one of the most successful and economical marketing channels available today. Creatively designed to deliver promotional printed materials right into the hands of a specific and targeted audience, their effectiveness continues to grow as digital fatigue increases.
5 Ways To Reinvent Postcard Usage
Appointment reminders:
Postcards are commonly used by businesses that require appointments. Medical/dental offices, hair salons, and spas will commonly mail postcards to their clients/patients to remind them that it’s time to make an appointment.
Mini catalogs:
Remember when businesses used to mail large, thick catalogs? Postcards offer a simpler, more cost-effective way to share the same information at a fraction of the cost while easily keeping the information up to date. Simply include a QR code for easy access to the broader online product selection.
Mini-Menus:
Restaurants can easily promote their top specials, dessert menus, drink menus, or even add a QR code to access the larger menu. Restaurants with to-go ordering will love this postcard option! Their small size makes it easy to staple or slip them into takeout bags.
Flyers:
Whether your customers are promoting an event, a cause, or new products or services, handing out postcards is a great alternative to traditional flyers. With more options in paper stock, finishes, and print upgrades, postcards are more attractive, more durable, and make a lasting impression.
Election Year Bonus:
Postcards are the perfect running mate for politicians in every national, state, city, and local race! Whether you use them as part of a mailing campaign, door-to-door canvassing, or as handouts at a rally, they are the perfect way for candidates to stay top-of-mind.
Postcards aren’t just versatile when it comes to their uses. There is also an incredible range of options when it comes to paper stock, finishes, and mailing choices. Island Media offers both standard and premium options on postcards – not to mention full-service mailing.
The Most Popular Postcard Format
Our most popular stocks, and coatings that really make a statement:
- 14pt: common sizes and finishes with 14pt uncoated stock
- 100lb gloss cover: common sizes and finishes with 100LB gloss cover stock
- 18pt: common sizes and finishes with 18pt stock
Deliver extra impact and brand recognition with these upgraded options that allow you to attract new business and stand out from the competition.
- Magnetic: a perfect promotional reminder
- Plastic: strong, versatile, and durable
- Linen-coated: traditional, elegant, and affordable
- Akuafoil: Metallic vibrance under 4-color process
- Foil Worx: Hot stamped foil accents
- Pearl: Subtle shimmer of pearl fibers
Postcards have come a long way! Gone are the days when they simply served as quick greetings or small keepsake souvenirs from a fun vacation. These versatile marketing tools have proven themselves to be small but mighty with personalization, design, and mailing options to complement your marketing campaigns.
