How to Drive Business with Special Offers

Have you ever wondered what kind of special offers could drive more business? When it comes to making a purchase, everyone loves a good deal. While cheaper is better, this doesn’t necessarily mean that customers will jump at every deal that presents itself. Whether a product is on sale for 10% or 30%% off, not every customer will make a move to make that purchase. Different kinds of offers stand out to different customers; so what are some different offers that you use to promote your print business?

1. Free Shipping

Cost of shipping is a common factor that many potential customers keep in mind when they’re shopping, as it can get expensive along with duties and taxes. Free shipping is a perk that many businesses offer, especially for eCommerce. According to a report by Walker Sands, around 79% of U.S. consumers have said that they are more likely to shop online when free shipping is offered.

2. BOGO (Buy One Get One Free)

Getting two items for the price of one is a marketing tactic that many apparel businesses use, which often gets shoppers to spend more than they were initially planning to. (Eg. buy business cards, and get a flyers for free)

3. Free Samples

Using new products often make new customers skeptical, which is why giving them a free sample is a great way to get them to try the product out without losing anything. This opens up an opportunity for the customer to test the product and allows them to make a decision based on user experience.

4. Discount Codes

For products that aren’t selling as well or need a boost in sales, offering products at a discount is great at grabbing the attention of customers. The use of discount codes makes it feel more exclusive for the customers, urging the customer to make a purchase quicker.

5. Gift Cards/Vouchers

Gift cards generally increase more revenue, as the concept drives traffic and leads customers to be not as price-sensitive. They also reduce fraud, as you don’t have to worry about the cardholder’s information being stolen.

6. Referrals

Offering a reward in compensation for referring an acquaintance to use a service is a great way to hit two birds with one stone, as this marketing strategy helps make current customers stay loyal while introducing new customers to the business as well.

7. Contests/Giveaways

Hosting contests and giveaways can increase your fanbase. This marketing strategy is efficient in increasing interactivity between the brand and customers, as it’s engaging and encourages customers to make a move. Contests hype up customers and get them excited in general. (Eg. “If you leave a review, you get a chance to be entered in a draw to win $200 in store credit).

8. XX Dollars Off

Like discounts that feature prices with a reduced percentage, using a flat dollar amount is also effective. In some scenarios, using a flat dollar amount may be more effective than a percentage, or vice versa. Make sure you do the math to see which type of promotion would be the best to implement for your product.

Build customer loyalty by putting special promos into best practices

Which Promotion Is Right for Me?

When it comes to deciding which type of promotion to implement for your products, ask yourself what your objective is.

  • Are you trying to get rid of old inventory?
  • Do you want to increase traffic and get customers to be more interactive?
  • Looking to boost sales and get first-time customers to become loyal?

If you’re unsure of which special offer works for your business and products, it’s time for the testing phase. You’ll be able to see what works and what doesn’t work, giving you a more clear vision for future reference. There’s no harm in testing!

Determining the right promotion to implement for your business can be tricky and is often a trial-and-error process. 

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