What are Promotional Products?
Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
Do Promotional Products Work?
88% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them. Promotional Products Work.
How to properly use promotional products.
The right promotional products for the right audience. Explore the options.
From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes and colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it’s more relevant to a specific demographic you want to target.
Creating brand experiences that last.
Every day you hear about a new endurance race, a new music festival or a new community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products?