Turning Clients into Brand Advocates

Turning Clients into Brand Advocates

“Your brand advocates are more valuable than any advertisement you could ever buy.”Dave Kerpen A brand advocate is someone who enthusiastically recommends your products or services. Whether they’re employees or clients, these people are kind of like your brand’s own personal cheerleaders. They love and support your brand, and they tell everyone they know how…

The Promotional Power of Giving Back

The Promotional Power of Giving Back

“Giving is not just about making a donation, it is about making a difference”Kathy Calvin, CEO & President of the United Nations Foundation Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping decisions are influenced by whether a company…

Four Ways to Break Out of A Work Rut

Four Ways to Break Out of A Work Rut

“Don’t be discouraged. It’s often the last key in the bunch that opens the lock.”Unknown Everyone experiences work ruts from time to time. They may feel like they’re not doing meaningful work or that they’re doing the same thing every day. Work ruts may arise when people don’t feel challenged, or they simply don’t look…

Five Surefire Sales Prospecting Offers

Five Surefire Sales Prospecting Offers

“You’re not obligated to win. You’re obligated to keep trying to do the best you can every day.”Marian Wright Edelman Sales prospecting can be tough. More than 40 percent of salespeople say prospecting is the most challenging part of the sales process, according to findings from Spotio. While prospecting may feel difficult, it’s worth learning…

Print is NOT Dead!
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Print is NOT Dead!

Print isn’t dead! The biggest difference between digital advertising and print media is that print is tangible and experiential. Print ads are real, and consumers can physically interact with them. This adds two more human senses to the list: touch and smell. The U.S. Postal Service worked with Temple University’s Center for Neural Decision Making…